Below are a few nuggets we put together to assist when creating Content for your Social Media platforms in 2018.
Facebook will be giving more priority to Posts from family, friends and groups. Mark Zuckerberg announced that Facebook would be changing its news feed algorithm. For more read here: https://www.facebook.com/zuck/posts/10104413015393571
- Aim to Post meaningful, engaging, quality Content that prompts Comments from Fans. Facebook will give more priority to these kinds of Posts. Try and avoid openly asking Fans to Comment. They should Comment because the Content is sparking them to get involved in a conversation.
- Ask Fans to Follow your Page on Facebook. You can even remind Fans about the “See First” option to make sure they receive your Posts.
- There will be a decrease in Organic Reach. Use Advertising Budget wisely to target the right audiences.
- Live Videos, a 100% must. Videos doing well in general, but Live Videos are the way to go.
- Facebook Groups operate on the basis of audience Engagement, it is, therefore, worth spending time on Groups.
- Invest in Fans, for example, create a Facebook “Fan-only” Promotion, ask Fans to provide their email addresses to enter for a chance to win a prize and work towards turning Fans into Leads.
- To be eligible for monetization you have to meet the requirement of 4,000 hours of watch-time within the past 12 months and 1,000 Subscribers.
- Strong moderation tools to be introduced to help Advertisers feel safer about where their Ads are shown.
Users can now Follow #Hashtags.
- Do thorough #Hashtag research, this will increase the likelihood that you’ll be showing up in more people’s Feeds.
- Encourage Users to Follow your #Hashtags.
- Use this feature to track your own #Hashtags as well as that of your competitors and of course industry trends.
Change (currently being implemented):
Rights Manager, making it easier for Copyright owners to monitor and protect their Content.
30 #Hashtag is now too many.
- Use no more than 5-10 #Hashtags (in the body of the post, not first Comment) to avoid being considered Spam.
- Use different #Hashtags for each Post.
- Regularly Engage with Responses to your Tweets and Mentions.
- Feel free to Like and Retweet your own Tweets, Twitter’s algorithm picks it up as indicators of popularity.
- Tweets can now go up to 280 characters, double from its earlier 140 characters.
- Threads feature allows you to string together a series of Tweets. It allows a way to offer more detailed explanations, step-by-step instructions and more in-depth messages. This feature also makes it easier for Users to understand a message better, there is no longer single messages spread throughout your Feed.
- Videos are still the best performing Tweets on Twitter.
Changes (not confirmed):
Crackdown on duplicate Content, Keyword stuffing, and penalties for Pinning irrelevant Content.
Focus on Pinning high quality Content while keeping the above in mind.
Why not do a Q&A interview with one of your Professional staff members, tap into your office lifestyle or showcase developments in your products or services. NOTE: This feature is unfortunately not yet available for Company Pages.
Brand your images and videos during events by making use of this feature. NOTE: It is not yet available to all conference organizers.
This feature is of great value to B2B Brands, it will help identify types of professionals visiting your website. The information is based on their listed LinkedIn data.
Change (not yet affected):
Renewed emphasis on LinkedIn Groups
As a result of the recent changes to Facebook’s algorithm, there might be a shift of focus to Group interactions. This feature on LinkedIn might see a growth as it can better translate to other Social Media platforms
Aim to produce insightful and engaging Content. This will boost your business profile and increase your chances to solidify your personal Brand using LinkedIn publishing.
We trust you will be able to apply the above when creating Social Media Content going forward in 2018.
(compiled and written by Heidi Boon on 22 January 2018)